blogpost
Rezometry Case Study – Grows sales more than 15% within weeks of implementation
Rezometry Reservations Technology Platform helps start-up grow into one of the leading tour operators in the United States.
author Frances Wilhelm, October 03, 2014

The Challenge: A private, equity-owned central reservation company had disparate back-end systems across the call center and online booking engine: a reservation system for in-house sales, a second system for online bookings, and finally, a third for Sabre Air bookings.

This multi-system technology model created significant inefficiencies across all levels of the business. The staff had to duplicate workflow, operations had to pull reports for multiple sources to obtain the whole picture, and accounting had to consolidate the financial data from each system. While the information was pulled and consolidated from one system to another, the potential for error increased significantly, further increasing inefficient business practices.

The company knew it had to implement “one” reservation software to meet its front- and back-office needs in both the call center and online. They wanted a platform that could most cost-efficiently help them achieve their goals and get them where they needed to be as quickly as possible. They also sought a front-to-back solution that could provide every benefit and feature they could dream up.
But where? And how?

The Solution: Rezometry recommended and provided REZ, the most intelligent and easy-to-use reservation technology platform available today. It’s designed to drive sales, provide excellent service to customers, and operate more smoothly and profitably. Bridging supply and demand with a stable and effective infrastructure, REZ is inherently adaptable to grow with any company, so as business needs change, REZ is ready and versatile. It’s travel technology done right. 

The Results: The company acquired what it knew it needed most to thrive: one source for all reservations. Right “out of the box,” REZ enabled a technological restructuring for the central reservation company. It provided process improvement that helped the client increase sales, dramatically reduce back-office administration, and realize significant cost savings.
Since implementation, the company’s online reservations have grown over 15%. In addition, service has improved significantly. The system helped free staff from duplicating entries and correcting mistakes. Today, the staff has more time to focus on sales and service and no longer needs to look up web bookings in one system and an in-house booking in another.  Because there is less duplication, there are fewer errors and inconsistencies. Additionally, with the Sabre Air Interface, the company realized a substantial gain in the ease of booking flights into the same reservation that contained the other products and services.